Fotografiska Museum launched in 2010, and after a few successful years, plans were made to expand the concept. This included international franchise launches, along with the creation of both galleries and standalone stores. The first prototype store and gallery opened in central Stockholm. The store primarily offered books, posters, and photography-related equipment.

For the gallery, Campus designed robust exhibition walls, incorporating an intuitive system that allowed the staff to easily rearrange displays. The system, developed by Campus, was user-friendly and aimed to streamline the process of hanging and reconfiguring artworks.

This expansion of Fotografiska’s concept aimed to bring photography closer to a wider audience while maintaining a strong focus on both functionality and design.