Set in an old parking garage, the design of the SS15 showspace was directly inspired by the original signage of the garage entrance, with bold yellow and blue colours and large typefaces shouting messages to the visitors.

Using this as a starting point, we also incorporated other car-related iconographies such as a petrol station canopy roof over the café area, road signage clusters as wayfinding elements, and road markings on the floor to direct, and sometime confuse, the visitors.

The white, blue and red graphics contrasted the old and rustic original roof, which gave the space plenty of daylight through its linear skylights.