The client’s design brief centred around three core principles: maximising space, creating a neutral environment, and ensuring flexibility. To address the concept that “Space = Money,” we expanded the display area from one folded shirt to a table holding up to 20 shirts.

The clean, unbranded aesthetic of the store, designed as a white, neutral shell, allows for any garment to be showcased. For flexibility, we introduced L-shaped beams with perforated corners, enabling custom shelves to be easily rearranged.

All furniture was custom-made, including powder-coated metal shelves, MDF display units with reinforced corners, and oak storage spaces treated with hardwax oil.