The Paris Chimi Store, located in the Marais district, embodies the brand’s “dopamine culture” concept, inspired by the neurotransmitter that governs mood and motivation.

The store’s design reflects this through two parabolically balanced tables, creating strong silhouettes against the lighter stucco walls and soft yellow travertine floor, serving as key display areas. A 4.5-metre circular light source highlights Chimi’s core products. An oversized aluminium blind playfully showcases the brand’s sunglasses, while matte varnish protects the slats. The calm rear space, with a fitting room and cashier’s desk, features walls treated with a blend of lime, plaster, and marble powder, enhancing the store’s tranquil atmosphere.