The Chimi NYC Flagship store is the 6th store that we design for the young and dynamic sunglasses brand. Familiar elements such as the aluminium shelving, silicon furniture and soft box lighting is complemented with custom designed mannequins, and new furniture pieces in both raw and red anodized aluminium.

The store is arranged in two halves. A front that works as the main showroom and offers lots of space for branding elements and products, and a back section that provides a more private space for the customer to try out optics and make a purchase in a more calm environment.

In plan, the store is organised through a series of curved walls, which give direction and offer niches and gaps in which displays are given a beautiful backdrop.