Parajumpers, known for its high-performance outerwear inspired by the 210th Rescue Squadron in Alaska, merges function with fashion. In Stockholm, we designed an experimental store for Parajumpers in NK, the prime high end department store in the city.

The store design emphasises the brand’s signature colour, using it throughout the space to create a bold, cohesive look. The store’s colour-focused, sculpted interior provide a playful yet sobre hypernatural backdrop to Parajumpers’ outerwear, creating a space that reflects the brand’s innovative and adventurous spirit.