JONATHAN SAUNDERS SHOWSPACE

London, UK

Client: Jonathan Saunders / Family Ltd

Location: London, UK

Status: Completed

Situated in the foyer of the Tate Tanks, the show space for Jonathan Saunders’ AW 2013 collection required a bold intervention to complement the strong architectural character of the existing space, designed by renowned firm Herzog and de Meuron.

Our proposal aimed to distort the existing space, using a series of large frameless mirrors that expanded, fragmented and multiplied the existing space and viewpoints. The show became an illusory and highly spatial experience, offering the viewer multiple views of the same event.

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